Google Analytics Bootcamp Online

GA4 setup, reporting, and dashboards that inform decisions.

Configure and interpret Google Analytics 4 to measure traffic, behavior, and conversions, and build dashboards that support real marketing decisions.

$650 12 clock hours Live Support Start anytime

This course includes

  • 12 hours of project-based training from experts
  • Answers from real instructors
  • Access to class recordings (30 days)
  • Verified digital certificate of completion
  • Learn at an accredited institution

Google Analytics 4 is the standard for web and app measurement, and its event-based data model works differently enough from earlier versions that prior familiarity does not carry over cleanly. This course covers GA4 from account and property setup through filters, goals, and ecommerce tracking, so the data arriving in your reports is accurate before you start drawing conclusions from it.

You then learn to navigate and interpret the audience, acquisition, behavior, and conversion reports, build measurement plans tied to business objectives rather than to whatever is easy to count, and create custom dashboards and shared reports that stakeholders will actually read. The course also covers UTM parameters for campaign attribution across platforms and building remarketing audiences from analytics data, closing on how to turn these insights into optimization decisions.

Take this course as part of the AI Marketing Certificate Program and save on tuition:

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