This certificate program covers digital marketing across every major channel and then goes considerably further. The core curriculum works through strategy and web fundamentals, SEO, Google Ads, Google Analytics 4, email, content marketing, and organic and paid social across Instagram, Facebook, LinkedIn, YouTube, TikTok, and X, closing with a capstone that turns coursework into a portfolio and a job search. No prior marketing experience is assumed.
Layered on top is the work that distinguishes the program. You learn to direct AI content tools and image generators to produce on-brand copy and creative, with the model selection, prompt patterns, and commercial licensing knowledge that client work demands. You then build and deploy marketing applications using AI coding tools, integrating external services, databases, authentication, and hosting. Graduates finish with a marketing portfolio that includes strategy documents, campaign examples, an AI creative library, and three live deployed marketing applications.
This is the recommended order, but some courses may be taken in a different order.
Unit 1 6 Hours
Develop a complete digital marketing strategy covering audience analysis, value proposition, website conversion optimization, lead nurturing, and ROI measurement.
Unit 2 6 Hours
Build a complete content marketing plan, produce original content assets, and learn to promote, track, and optimize content using analytics and key content metrics.
Unit 3 6 Hours
Grow a permission-based email list, design campaigns that convert, set up automation workflows, and optimize with A/B testing.
Unit 4 12 Hours
Master keyword research, on-page and technical SEO, backlink strategy, and site audits to grow organic search visibility.
Unit 5 12 Hours
Build and optimize Google Ads Search and Display campaigns with keyword strategy, bidding, conversion tracking, audience targeting, and remarketing.
Unit 6 12 Hours
Set up GA4 properties, configure key events and ecommerce tracking, interpret the core reports, and build dashboards that drive marketing optimization.
Unit 7 12 Hours
Build an organic and paid Instagram strategy with Stories, Reels, community building, advertising, and Shopify integration, plus a 30-day content calendar.
Unit 8 12 Hours
Master Meta Business Manager, Ads Manager, audience targeting, and the Meta Pixel, and build a complete Facebook campaign strategy.
Unit 9 6 Hours
Optimize personal and company LinkedIn profiles, use advanced search, and launch and measure paid LinkedIn advertising campaigns.
Unit 10 6 Hours
Set up and grow a business YouTube channel, build a content strategy, run YouTube advertising, and integrate ecommerce.
Unit 11 6 Hours
Build content marketing strategies for blogs and X (Twitter), establishing brand voice and delivering a three-post blog series with an integrated promotional campaign.
Unit 12 6 Hours
Develop a commercial TikTok strategy with short-form video that drives sales, plus a 30-day content calendar and original video concepts.
Unit 13 6 Hours
Learn to configure OBS Studio and live stream marketing content to YouTube Live, Twitch, and TikTok Live with platform-specific strategy.
Unit 14 12 Hours
Develop original campaign concepts, build a showcase social media portfolio, and prepare for the job search with résumé, LinkedIn, and interview practice.
Unit 15 30 Hours
Operate Claude, GPT, Gemini, Firefly, Midjourney, and Imagen for professional marketing work, with prompt engineering, brand voice systems, and licensing knowledge.
Unit 16 60 Hours
Learn to build, test, and deploy full-stack web applications with AI coding tools, covering prompting, version control, databases, authentication, security, and hosting.
Unit 17 90 Hours
Build projects such as a campaign brief generator, marketing ops dashboard, AI campaign studio, SEO content workbench, lifecycle email builder, or paid ads campaign app.
Work on projects proven to boost retention
Refined over many years for an optimal learning experience
This training will definitely help my career. I was able to show my supervisor and co-workers what the software programs have to offer and what I'm capable of when the time comes for creating that construction design team in the future. I was able to provide documentation to my employer that the money spent was well worth it. The training I received at VDCI will become an asset moving forward.
—Donahue Chase
Experienced educators who are driven to help you succeed
Get help when you need it
We want you to succeed in your career goals. In addition to 300 hours of hands-on, self-paced training, you’ll also receive a live 1-on-1 mentoring session where you can:
We want you to leverage the skills you’ll learn. In addition to 300 hours of hands-on, self-paced training, you’ll receive one live 1-on-1 training session where you can:
Upon completion of this course, you’ll receive an official certificate testifying to your mastery of the curriculum. We’ll send you a link where you can download your certificate, share it online with your friends, post it to your professional network on LinkedIn, and view all your earned certificates. Congratulations on your achievement!
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This certificate program is a good fit for:
In addition to 300 hours of interactive training, you will receive 1-on-1 mentoring sessions that can be used for career and job support, including polishing your resume, preparing for interviews, and reviewing best practices for applying to jobs. Note, however, that we don’t provide job placement (i.e. reaching out to companies on your behalf).
Yes, this course is open to beginners. Students must be comfortable using a computer. No other prior knowledge is required.
This course does not qualify for payment plans or student financing. See our Payment Options FAQ to find related programs that qualify.
This program is available for 510 days. You can choose when to start your access period. Once you activate, you will have 510 days to complete it (access the course materials, quizzes, projects and videos). You may request one extension of seven (7) days. Other extension requests will be evaluated on a case-by-case basis. Videos are not downloadable.
There are no extra fees or taxes for our courses. The price you see on this page is the maximum you’ll pay us.
This program has a single package price. Additional discounts do not apply.
