Google Ads Bootcamp Online

Profitable paid search, from account setup to remarketing.

Plan, build, and optimize Google Ads Search and Display campaigns, from account setup through conversion tracking, bidding strategy, and remarketing.

$650 12 clock hours Live Support Start anytime

This course includes

  • 12 hours of project-based training from experts
  • Answers from real instructors
  • Access to class recordings (30 days)
  • Verified digital certificate of completion
  • Learn at an accredited institution

Google Ads Bootcamp covers paid search from the ground up. You start with how the Google Ads auction actually works, because bidding decisions make little sense until you understand what determines placement and cost. From there you set up and structure an account properly, develop keyword strategy, and use match types deliberately to control who sees an ad rather than paying for irrelevant clicks.

The course then covers writing ads that convert and the landing page practices that keep a click from being wasted, along with bidding strategies, automation, and budget management. Conversion and call tracking receive close attention, since a campaign that cannot be measured cannot be improved. You also work through Display campaigns, audience targeting, and remarketing, finishing able to launch and manage campaigns that produce a return rather than simply spending a budget.

Take this course as part of the AI Marketing Certificate Program and save on tuition:

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