Digital Marketing Strategy & Web Fundamentals Online

The strategy layer that everything else in marketing sits on.

Build a data-driven digital marketing strategy aligned to business goals, covering audience analysis, value proposition, website conversion, lead nurturing, and ROI measurement.

$325 6 clock hours Live Support Start anytime

This course includes

  • 6 hours of project-based training from experts
  • Answers from real instructors
  • Access to class recordings (30 days)
  • Verified digital certificate of completion
  • Learn at an accredited institution

Digital Marketing Strategy & Web Fundamentals is the foundation course for the program. Before a website can be optimized for an audience, that audience has to be identified, so the course starts with defining who you are trying to reach, building customer personas, and articulating a value proposition that gives someone a reason to choose you. From there it covers goal setting and the metrics that actually indicate progress rather than simply moving.

The second half turns to the website itself: the elements every site needs in order to convert visitors into leads, how those leads are nurtured toward a sale, and how to read marketing performance to improve return on investment. You finish with a complete digital marketing strategy document covering audience, positioning, conversion pathways, and measurement, which becomes the reference point for every channel-specific course that follows.

Take this course as part of the AI Marketing Certificate Program and save on tuition:

set of printed construction documents
student learning civil 3d on computer
male student at computer workstation taking revit course
female student with phone

Related Courses: Compare to Digital Marketing Strategy & Web Fundamentals Online

These related courses share skills and topics with Digital Marketing Strategy & Web Fundamentals Online. Select up to two and tap Compare selected courses to view a side-by-side comparison.

  • Content Marketing Bootcamp Online
    6 hours $325

    Build a complete content marketing plan, produce original content assets, and learn to promote, track, and optimize content using analytics and key content metrics.

  • Email Marketing Bootcamp Online
    6 hours $325

    Grow a permission-based email list, design campaigns that convert, set up automation workflows, and optimize with A/B testing.

  • SEO Bootcamp Online
    12 hours $650

    Master keyword research, on-page and technical SEO, backlink strategy, and site audits to grow organic search visibility.

  • Google Ads Bootcamp Online
    12 hours $650

    Build and optimize Google Ads Search and Display campaigns with keyword strategy, bidding, conversion tracking, audience targeting, and remarketing.

Yelp Facebook LinkedIn YouTube Twitter Instagram