Social Media Content Marketing: Blogs & X (Twitter) Course Online

Text-based content marketing with a measurable goal.

Develop content strategies for blogs and X (Twitter), focusing on brand voice, audience engagement, and measurable goals. Complete a three-post blog series with an integrated X campaign.

$425 6 clock hours Live Support Start anytime

This course includes

  • 6 hours of project-based training from experts
  • Answers from real instructors
  • Access to class recordings (30 days)
  • Verified digital certificate of completion
  • Learn at an accredited institution

This course covers text-driven content marketing, where the writing carries the entire message without visual support. You work through the core principles of content marketing as they apply to blogs and X, including how to establish a recognizable brand voice through written content and how the two formats differ in pacing, length, and audience expectation.

Practical work covers setting goals and the metrics that track them, writing and publishing blog posts, developing an approach to X that builds engagement rather than noise, cross-platform blogging, and monitoring trends to find timely openings. The capstone is a three-post blog series with an integrated X promotional campaign, so the two channels are planned to work together rather than in isolation.

Take this course as part of the AI Marketing Certificate Program and save on tuition:

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