AI for Marketing Course Online

AI across the whole marketing stack, with the licensing rules that govern it.

Select and operate the major AI platforms for professional marketing work, covering prompt engineering, brand voice systems, commercial licensing, and ethical use.

$975 30 clock hours Live Support Start anytime

This course includes

  • 30 hours of project-based training from experts
  • Answers from real instructors
  • Access to class recordings (30 days)
  • Verified digital certificate of completion
  • Learn at an accredited institution

AI for Marketing covers the major platforms a marketer now works with, including Claude, GPT, and Gemini for copy and analysis, and Firefly, Midjourney, OpenAI image generation, and Imagen for visual assets. The emphasis is on choosing appropriately: these tools differ in speed, output quality, tone, and licensing terms, and the right choice depends on the channel and the brief rather than on habit.

Practically, the course covers prompt engineering for reliable output, building brand voice systems so generated copy sounds like the brand rather than like a model, and applying AI across SEO, paid search, content, social, email, and analytics. It also addresses commercial licensing, indemnification, disclosure norms, bias checks, and brand safety, which matter as soon as output goes to a client. You finish with a complete AI campaign portfolio including a moodboard, an ad-creative library, and documented prompt patterns.

Take this course as part of the AI Marketing Certificate Program and save on tuition:

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