Google Ads Course Online with Expert Live Support

This course includes

12 hours of project-based training from experts
Answers from real instructors
Access to class recordings (30 days)
Verified digital certificate of completion
Learn at an accredited institution

This self-paced course provides a comprehensive introduction to Google Ads and the core principles of paid advertising. You will learn how to plan, build, and manage effective campaigns while gaining insight into the strategies that drive clicks, conversions, and brand awareness. This course is well-suited for marketers and business owners who want to expand their reach through proven advertising methods.

Digital Marketing Certificate Online

Tuition

Full Tuition

$650
Due before the class starts

This course includes

12 hours of project-based training from experts
Answers from real instructors
Access to class recordings (30 days)
Verified digital certificate of completion
Learn at an accredited institution

Why Learn at VDCI?

Hands-on training

Work on projects proven to boost retention

Time-tested curriculum

Refined over many years for an optimal learning experience

This training will definitely help my career. I was able to show my supervisor and co-workers what the software programs have to offer and what I'm capable of when the time comes for creating that construction design team in the future. I was able to provide documentation to my employer that the money spent was well worth it. The training I received at VDCI will become an asset moving forward.
—Donahue Chase

Learn from AEC industry experts

Experienced educators who are driven to help you succeed

Receive support from course instructors

Get help when you need it

100% Online. Start Anytime

24/7 access to our premium course videos and projects.
Industry experts are assigned as your course instructor. Message your instructor with any questions.
Participate in VDCI online discussion forums — share ideas and receive additional support.
Hands-on quizzes and mini projects to test and reinforce concepts.

Earn a Certificate of Completion

Upon completion of this course, you’ll receive an official certificate testifying to your mastery of the curriculum. We’ll send you a link where you can download your certificate, share it online with your friends, post it to your professional network on LinkedIn, and view all your earned certificates. Congratulations on your achievement!

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Sample credential for completion of Google Ads Course Online

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Google Ads Course Online Curriculum

What You'll Learn at a Glance

Introduction to Google Ads and paid search fundamentals
Setting up and managing a Google Ads account
Developing effective keyword strategies
Using match types to control ad visibility and targeting
Understanding bidding strategies and budget control
How the Google Ads auction operates
Writing ads designed to drive conversions
Landing page best practices for paid campaigns
Setting up call tracking and conversion tracking
Navigating and working within the Google Ads interface
Optimizing campaigns to improve performance and results
Using remarketing for Search and Display campaigns
Applying automation to streamline campaign management
Creating and managing display advertising with Google Ads

Course Syllabus

Download Syllabus PDF

Section I

Introduction to Google Ads

What is Google Ads?
Google Ads Terminology
The Role of Google Ads
Understanding the Google Network
How Paid Search Works
The Pillars of Google Ad Success

Keyword Research

What is Keyword?
Different Types of Keywords
What is Keyword Research
Keyword Research Methodology
How to Choose the Right Keywords to Target

Creating a Google Ads Account

What is a Campaign?
Campaign Types
Campaign Goals
Naming Your Campaign
Choosing Campaign Types
Location Targeting
Languages
Budget
Delivery Method
Bid Strategies: Manual vs Automated

Keyword Match Types

What are match types?
How to use match types

Ad Creation

What is an Ad Group?
The Goal of Your Ads
Anatomy of a Text Ad
How to Write Compelling Descriptions
Introduction to Call to Actions
How to Test Your Ads
Ad Policies to Comply With
Ad Extensions

Ad Rank & Quality Score

What is Quality Score?
How Quality Score Affects Your Campaigns
Quality Score Factors
Understanding the Ads Auction
What is Ad Rank?
How Ad Rank Works

Landing Pages

What is a Landing Page
Landing Page Use Cases
Types of Landing Pages
Steps to Building High Converting Landing Pages

Conversion Tracking

What is a Conversion?
What is Conversion Tracking?
Different Types of Conversions to Track
Steps to Setting Up Conversion Tracking
Linking Google Accounts

Overview of Google Ads Dashboard

Section II

Campaign Optimization

Understanding Reports in Google Ads
Analyzing Reports in Google Ads
Analyzing & Optimizing Campaign Performance
Data Segmentation
Bid Management

Account Automation

What is Automation?
When to Automate Your Account?
Steps to Automating Your Account?

Audience Targeting

Understand what audience targeting is
A look at the different types of audience targeting
How to setup audience targeting

Remarketing with Google Ads

Introduction to Remarketing
Types of Remarketing
Why you need Remarketing
Developing your Remarketing Strategy
Installing your Remarketing Code
Launching a Remarketing Campaign

Display Advertising with Google Ads

Introduction to Display Advertising
Understanding the Display Network
Bidding Strategies for Display
Targeting via the Display Network
Ad Formats
Display Campaign Management

Frequently Asked Questions

Who is the target audience for this course?

Business owners or marketers who want a stronger understanding of Google Ads to manage agency partnerships or bring advertising in-house
Entrepreneurs or business owners who want to use Google Ads to drive leads and increase sales

Is this course open to beginners?

Yes, this course is open to beginners. Students must be comfortable using a computer. No other prior knowledge is required.

Do you offer payment plans or student financing for this course?

This course does not qualify for payments plans or student financing. See our Payment Options FAQ to find related programs that qualify.

How long do I have access to the course materials?

What is the cancellation and refund policy for this single course?

For this course, you are entitled to a 90% refund (your payment less the nonrefundable 10% registration fee) within 30 days of purchase if you have not accessed the course materials.

What’s included with my tuition?

A hands-on learning experience working on projects and exercises, which is proven to boost comprehension, retention, and engagement
Expert instructors who are industry professionals and experienced educators that are driven to help you succeed
Expert support with answers to your questions from real instructors throughout your learning journey
Top-notch curricula that have been tried and tested over many years and are consistently improved for an optimal learning experience
30-day access to class recordings to review material at your own pace
A certificate of completion to verify your accomplishment
The confidence of learning at an accredited institution

Are there any additional fees or expenses?

There are no extra fees or taxes for our courses. The price you see on this page is the maximum you’ll pay us.

However, you may need to obtain required software. We’ll help you get set up with a free trial of paid software prior to the class. Most of our coding classes utilize freely-available open-source software. For most of our design and motion graphics courses, we will help you get set up with a free trial of Adobe Creative Cloud. If you attend the course in-person, we will have a computer already set up for you with all of the required software for no additional cost.

Do you offer any discounts for this course?

We don’t currently offer discounts as we do our best to affordably prices our courses.

Take this course as part of a certificate program and save:

Digital Marketing Certificate Online

Price: $3,995 | Hours: 120 Hours

Corporate & Onsite Training

Purchase group class vouchers at a discount for our regularly-scheduled group classes, or create a custom training program at your offices.

Private Training

Available onsite at your location
Modern computer labs available at our offices
Customize or choose from our existing courses
Free instructor consultations to finalize content

Group Class Vouchers

Send employees to our group classes
Extensive offerings and flexible scheduling
Simple billing and logistics
Computers and training resources provided

Installments
	10% non-refundable deposit
$650.00	Total You Pay

This course includes

Take this class as part of a certificate program and save:

Tuition

Full Tuition

This course includes

Why Learn at VDCI?

Hands-on training

Time-tested curriculum

Learn from AEC industry experts

Receive support from course instructors

100% Online. Start Anytime

Earn a Certificate of Completion

Google Ads Course Online Curriculum

What You'll Learn at a Glance

Course Syllabus

Section I

Introduction to Google Ads

Keyword Research

Creating a Google Ads Account

Keyword Match Types

Ad Creation

Ad Rank & Quality Score

Landing Pages

Conversion Tracking

Overview of Google Ads Dashboard

Section II

Campaign Optimization

Account Automation

Audience Targeting

Remarketing with Google Ads

Display Advertising with Google Ads

Frequently Asked Questions

Who is the target audience for this course?

Is this course open to beginners?

Do you offer payment plans or student financing for this course?

How long do I have access to the course materials?

What is the cancellation and refund policy for this single course?

What’s included with my tuition?

Are there any additional fees or expenses?

Do you offer any discounts for this course?

Take this course as part of a certificate program and save:

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