Digital Marketing Strategy & Web Fundamentals Course Online

This course includes

6 hours of project-based training from experts
13 training videos
Software Access
Answers from real instructors
Verified digital certificate of completion
Learn at an accredited institution

In this self-paced course, you'll learn how to create a digital marketing strategy that attracts the right audience and turns interest into action. Through guided, step-by-step lessons, you will identify your ideal customers, set clear goals, and develop a strong value proposition that differentiates your business.

You will also learn practical website optimization methods that increase engagement and conversions. From shaping an effective homepage to building compelling product pages, you will gain the skills to turn your website into a results-driven marketing asset.

Digital Marketing Certificate Online

Video Training Preview

Lesson 1: Introduction to Digital Marketing

Lesson 2: Target Market Identification

Lesson 3: Developing Your Positioning in the MarketPlace

Lesson 4: Developing Your Digital Marketing Strategy

Lesson 5: Website Fundamentals

Tuition

Full Tuition

$325
Due before the class starts

This course includes

6 hours of project-based training from experts
13 training videos
Software Access
Answers from real instructors
Verified digital certificate of completion
Learn at an accredited institution

Why Learn at VDCI?

Hands-on training

Work on projects proven to boost retention

man studying on computer

Time-tested curriculum

Refined over many years for an optimal learning experience

This training will definitely help my career. I was able to show my supervisor and co-workers what the software programs have to offer and what I'm capable of when the time comes for creating that construction design team in the future. I was able to provide documentation to my employer that the money spent was well worth it. The training I received at VDCI will become an asset moving forward.
—Donahue Chase

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Learn from AEC industry experts

Experienced educators who are driven to help you succeed

Receive support from course instructors

Get help when you need it

100% Online. Start Anytime

24/7 access to our premium course videos and projects.
Industry experts are assigned as your course instructor. Message your instructor with any questions.
Participate in VDCI online discussion forums — share ideas and receive additional support.
Hands-on quizzes and mini projects to test and reinforce concepts.

Earn a Certificate of Completion

Upon completion of this course, you’ll receive an official certificate testifying to your mastery of the curriculum. We’ll send you a link where you can download your certificate, share it online with your friends, post it to your professional network on LinkedIn, and view all your earned certificates. Congratulations on your achievement!

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Sample credential for completion of Digital Marketing Strategy & Web Fundamentals Course Online

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Digital Marketing Strategy & Web Fundamentals Course Online Curriculum

What You'll Learn at a Glance

Core skills for increasing website traffic, capturing leads, and driving sales
How to plan and build an effective digital marketing strategy
The must-have website elements that improve conversion rates
Techniques for nurturing leads and converting them into customers
How to evaluate marketing performance and use data to improve return on investment

Course Syllabus

Download Syllabus PDF

Digital Marketing Strategy

Intro to Digital Marketing

What is digital marketing?
The digital marketing landscape
A look at digital marketing channels
Establishing goals, objectives & KPIs
Leveraging social media for growth

Target Audience Identification

How to identify your target audience
How to build customer personas
Tools for researching your targeting audience

Developing Your Positioning in the Market Place

Identify what makes your company unique
Develop your positioning statement
Develop a value proposition

Developing Your Digital Marketing Strategy

Identifying your top goals
Establishing a budget
Design Tactics
Tracking Key Performance Indicators (KPIs)
Measuring Results

Website Fundamentals

Introduction to the Hub & Spoke Model

The role of your website
Three questions every website should answer
Developing a user-friendly website structure

Designing an Effective Homepage

The role of your website homepage
Elements of a successful homepage
Using persuasion in design

Designing Effective Product Pages

Product page formats
Best practices for product pages
Features every product page should have

Frequently Asked Questions

Is this course open to beginners?

Yes, this course is open to beginners. Students must be comfortable using a computer. No other prior knowledge is required.

Do you offer payment plans or student financing for this course?

This course does not qualify for payments plans or student financing. See our Payment Options FAQ to find related programs that qualify.

How long do I have access to the course materials?

What is the cancellation and refund policy for this single course?

For this course, you are entitled to a 90% refund (your payment less the nonrefundable 10% registration fee) within 30 days of purchase if you have not accessed the course materials.

What’s included with my tuition?

A hands-on learning experience working on projects and exercises, which is proven to boost comprehension, retention, and engagement
Expert instructors who are industry professionals and experienced educators that are driven to help you succeed
Extensive video training resources to support your learning journey
Access to industry-standard software during your training
Expert support with answers to your questions from real instructors throughout your learning journey
Top-notch curricula that have been tried and tested over many years and are consistently improved for an optimal learning experience
A certificate of completion to verify your accomplishment
The confidence of learning at an accredited institution

Are there any additional fees or expenses?

There are no extra fees or taxes for our courses. The price you see on this page is the maximum you’ll pay us.

Do you offer any discounts for this course?

We don’t currently offer discounts as we do our best to affordably prices our courses.

Take this course as part of a certificate program and save:

Digital Marketing Certificate Online

Price: $3,995 | Hours: 120 Hours

Instructor answering question

Installment Plan Breakdown for Digital Marketing Strategy & Web Fundamentals Course Online

The first installment is due one week before the first class. Subsequent installments are spread out evenly across the duration of the course.

Installments
	10% non-refundable deposit
$325.00	Total You Pay

See the Installment plan FAQ for more information.