# YouTube Marketing Course Online Video as a business channel, not a hobby. Canonical URL: ## Overview YouTube Marketing treats video as a business channel with its own economics and audience behavior. You start with channel setup and branding, then move into content strategy: identifying the audience you are trying to reach, understanding what makes someone click and keep watching, and planning a content approach you can sustain rather than abandon after a handful of uploads. From there the course covers growing and engaging a following, YouTube advertising including ad creation and optimization, monetization options, and Shopify integration for selling through the platform. You finish with a branded channel and an ad campaign project, along with a clear picture of which metrics indicate a channel is actually growing versus simply accumulating views. ## What you'll learn - Set up and brand a business YouTube channel - Identify and engage a target audience - Build a sustainable video content strategy - Grow a following and expand reach on the platform - Create and optimize YouTube ad campaigns - Understand monetization options for a business channel - Integrate Shopify for selling through YouTube ## FAQ ### Who is the target audience for this course? YouTube Marketing is a good fit for: Marketers adding video to their channel mix. Business owners and creators building an audience on YouTube. Anyone responsible for video content strategy. ### Is this course open to beginners? Yes, this course is open to beginners. Students must be comfortable using a computer. No other prior knowledge is required. ### Do you offer payment plans or student financing for this course? This course does not qualify for payment plans or student financing. See our Payment Options FAQ to find related programs that qualify. ### What is the cancellation and refund policy for this single course? For this course, you are entitled to a 90% refund (your payment less the nonrefundable 10% registration fee) within 30 days of purchase if you have not accessed the course materials. ### What’s included with my tuition? A hands-on learning experience working on projects and exercises, which is proven to boost comprehension, retention, and engagement Expert instructors who are industry professionals and experienced educators that are driven to help you succeed Expert support with answers to your questions from real instructors throughout your learning journey Top-notch curricula that have been tried and tested over many years and are consistently improved for an optimal learning experience 30-day access to class recordings to review material at your own pace A certificate of completion to verify your accomplishment The confidence of learning at an accredited institution ### Are there any additional fees or expenses? There are no extra fees or taxes for our courses. The price you see on this page is the maximum you’ll pay us. However, you may need to obtain required software. We’ll help you get set up with a free trial of paid software prior to the class. Most of our coding classes utilize freely-available open-source software. For most of our design and motion graphics courses, we will help you get set up with a free trial of Adobe Creative Cloud. If you attend the course in-person, we will have a computer already set up for you with all of the required software for no additional cost. ### Do you offer any discounts for this course? We don’t currently offer discounts as we do our best to affordably prices our courses. Take this course as part of a certificate program and save: AI Marketing Certificate Program Online Price: $6,995 | Hours: 300 Hours ## Pricing **Tuition:** $325