# YouTube Marketing Course Online

100% online training with expert live support

Canonical URL: <https://vdci.edu/courses/youtube-marketing-course-online>

## Overview

Social media marketing continues to be a powerful way to grow an online presence and build meaningful connections with audiences. Success depends on understanding how each platform works and creating a thoughtful strategy that drives visibility and engagement in a crowded digital space.

This self-paced course concentrates on video-focused marketing, with an in-depth look at YouTube as a leading platform for creators and brands. You'll examine current trends in social media marketing and develop a customized video strategy aligned with your goals, helping you use video more effectively to reach and engage your audience.

## What you'll learn

- Identify and connect with the right audience for your content
- Grow and nurture a subscriber base on YouTube
- Create, refine, and optimize ads for stronger performance

## Curriculum

#### Introduction to YouTube

- Introduction to YouTube
- History of YouTube 
- YouTube What's New
- Creating a channel

#### Developing a Strategy for Video Content

- Establish goals
- Define success metrics 
- Analyze the competition 
- Develop target audience
- Research trends and topics 

#### Creating Successful Content for YouTube

- Find a theme for your content
- Introduction to vlogging
- Story building and development
- Creating playlists

#### Editing Content for YouTube

- Using YouTube Studio
- Editing captions and titles for SEO
- Editing content in YouTube Studio
- The importance of thumbnails

#### Monetization and Paid Advertising

- Ad creation best practices
- Ad analytics
- Adding monetization
- Video insights

#### How to use Shopify with YouTube

- Reasons to use Shopify
- Introduction to Shopify
- Create collections
- Manage shop across platforms
- Showcase brand and products

## Pricing

**Tuition:** $325