# TikTok Marketing Course Online

100% online training with expert live support

Canonical URL: <https://vdci.edu/courses/tiktok-marketing-course-online>

## Overview

Social media marketing remains a powerful way to expand visibility and engage audiences, but success depends on understanding how each platform works and applying a thoughtful strategy to cut through the noise.

This self-paced course centers on short-form, video-driven marketing, with a focus on TikTok as a major platform for creative expression and business growth. You will explore current social media trends and develop a customized approach for producing effective, goal-driven video content designed to reach and resonate with your audience.

## What you'll learn

- Explore the evolution of TikTok and its influence on digital culture
- Build a clear and effective social media strategy for TikTok
- Create visually engaging videos that boost interaction and support sales
- Grow your following and extend your reach through platform-specific techniques

## Curriculum

#### TikTok Marketing

- Introduction to TikTok
- What’s New to TikTok
- Understanding the algorithm and FYP
- Creating a TikTok account
- Research trends and topics

#### Developing a Strategy for Business-Based Content

- Establish goals
- Define success metrics
- Analyze the competition
- Develop target audience
- Understanding TikTok SEO

#### Determining Your Brand Image

- Importance of quality video production
- Trending video content
- Storyboard development
- Audience engagement

#### Creating Successful Content for TikTok

- Find a theme for your content
- Using songs and filters to increase engagement
- Story building and development
- Editing content through TikTok

#### Paid Advertising and Shopify

- Ad creation best practices
- Ad optimization
- Ad analytics
- Reasons to use Shopify
- Introduction to Shopify

## Pricing

**Tuition:** $325