# Streaming for Social Media Course Online Live streaming as a marketing channel, using OBS. Canonical URL: ## Overview Live streaming has been a fixture of social content for over a decade, and it offers something recorded video cannot: real-time interaction with an audience. This course covers streaming as a marketing channel using OBS Studio, the free and widely used broadcasting application. You set up OBS from scratch, configure scenes and content sources, and connect it to your streaming accounts. The course then covers the three major destinations, YouTube Live, Twitch, and TikTok Live, each of which has its own configuration requirements, community norms, and marketing opportunities. You learn how to tailor content to each platform rather than broadcasting identically to all three, along with engagement strategies that make a stream worth attending live instead of watching later. ## What you'll learn - Install and configure OBS Studio for broadcasting - Set up scenes, content sources, and stream layouts - Connect OBS to your streaming accounts - Stream to Twitch and understand its community and benefits - Stream to YouTube Live and understand its reach - Stream to TikTok Live and its marketing opportunities - Tailor content and engagement strategy to each platform ## FAQ ### Who is the target audience for this course? Streaming for Social Media is a good fit for: Social media managers adding live content to their strategy. Creators and business owners who want real-time audience interaction. Marketers running product launches, demos, or Q&A sessions live. ### Is this course open to beginners? Yes, this course is open to beginners. Students must be comfortable using a computer. No other prior knowledge is required. ### Do you offer payment plans or student financing for this course? This course does not qualify for payment plans or student financing. See our Payment Options FAQ to find related programs that qualify. ### What is the cancellation and refund policy for this single course? For this course, you are entitled to a 90% refund (your payment less the nonrefundable 10% registration fee) within 30 days of purchase if you have not accessed the course materials. ### What’s included with my tuition? A hands-on learning experience working on projects and exercises, which is proven to boost comprehension, retention, and engagement Expert instructors who are industry professionals and experienced educators that are driven to help you succeed Expert support with answers to your questions from real instructors throughout your learning journey Top-notch curricula that have been tried and tested over many years and are consistently improved for an optimal learning experience 30-day access to class recordings to review material at your own pace A certificate of completion to verify your accomplishment The confidence of learning at an accredited institution ### Are there any additional fees or expenses? There are no extra fees or taxes for our courses. The price you see on this page is the maximum you’ll pay us. However, you may need to obtain required software. We’ll help you get set up with a free trial of paid software prior to the class. Most of our coding classes utilize freely-available open-source software. For most of our design and motion graphics courses, we will help you get set up with a free trial of Adobe Creative Cloud. If you attend the course in-person, we will have a computer already set up for you with all of the required software for no additional cost. ### Do you offer any discounts for this course? We don’t currently offer discounts as we do our best to affordably prices our courses. Take this course as part of a certificate program and save: AI Marketing Certificate Program Online Price: $6,995 | Hours: 300 Hours ## Pricing **Tuition:** $325