# Social Media Industry & Portfolio Course Online 100% online training with expert live support Canonical URL: ## Overview Social media has transformed marketing and public relations, opening new career opportunities in areas like social media management and content creation. In this self-paced course, you will create an earned first creative project for your portfolio while updating your resume and online presence to prepare for emerging roles in the social media field. ## What you'll learn - Learn the principles of earned first creative thinking - Generate original concepts and present them effectively in a professional portfolio - Refine and optimize your résumé and LinkedIn profile - Strengthen and polish your overall social media presence ## Curriculum ### Section 1 - Brand Research & Building #### Understanding the Competitive Landscape - Examples of successful social campaigns - Examples of social media portfolios #### Build Your Brand - Research brand goals - Define target audience - Define what makes you unique - Determine brand voice - Determine your visual identity - Consistency in online presence - Creating your own brand image with references #### Understanding the Earn-First Approach - Establish your audience’s needs - Earn-first approach - How to make creative ideas - Incorporating gamification and/or call-to-action ### Section 2 - Social Campaign Development #### Portfolio Project Brief - Introduction to client brief - Establish a target audience - Establish a project purpose #### Portfolio Project Development - Establishing the project challenge - Creating a valuable insight through research - Develop a big idea solution - Create concept mock-ups - Showcase how it will earn coverage through research - Establishing brand ambassadors - Media and social coverage mock-ups ### Section 3 - Networking for Social Media #### Networking Optimization for LinkedIn - How to clearly showcase your skills and experience - Sharing content and engaging the community - Reaching out to hiring managers - Finding companies and organizations to follow - Building a lasting network #### Building a Network - Compiling a list of successful professionals - Reaching out to book informational interviews - Career considerations - Conferences and Summits ## Pricing **Tuition:** $975