# Social Media Content Marketing: Blogs & X (Twitter) Course Online Text-based content marketing with a measurable goal. Canonical URL: ## Overview This course covers text-driven content marketing, where the writing carries the entire message without visual support. You work through the core principles of content marketing as they apply to blogs and X, including how to establish a recognizable brand voice through written content and how the two formats differ in pacing, length, and audience expectation. Practical work covers setting goals and the metrics that track them, writing and publishing blog posts, developing an approach to X that builds engagement rather than noise, cross-platform blogging, and monitoring trends to find timely openings. The capstone is a three-post blog series with an integrated X promotional campaign, so the two channels are planned to work together rather than in isolation. ## What you'll learn - Apply content marketing fundamentals to text-based platforms - Set content goals and the metrics that track them - Establish a brand personality through written content - Develop marketing strategies specific to X (Twitter) - Write, publish, and promote blog posts - Apply cross-platform blogging techniques - Monitor trends and build an engaged audience ## FAQ ### Who is the target audience for this course? Social Media Content Marketing: Blogs & X (Twitter) is a good fit for: Marketers and writers responsible for written brand content. Business owners building authority through blogging. Social media managers who handle text-first platforms. ### Is this course open to beginners? Yes, this course is open to beginners. Students must be comfortable using a computer. No other prior knowledge is required. ### Do you offer payment plans or student financing for this course? This course does not qualify for payment plans or student financing. See our Payment Options FAQ to find related programs that qualify. ### What is the cancellation and refund policy for this single course? For this course, you are entitled to a 90% refund (your payment less the nonrefundable 10% registration fee) within 30 days of purchase if you have not accessed the course materials. ### What’s included with my tuition? A hands-on learning experience working on projects and exercises, which is proven to boost comprehension, retention, and engagement Expert instructors who are industry professionals and experienced educators that are driven to help you succeed Expert support with answers to your questions from real instructors throughout your learning journey Top-notch curricula that have been tried and tested over many years and are consistently improved for an optimal learning experience 30-day access to class recordings to review material at your own pace A certificate of completion to verify your accomplishment The confidence of learning at an accredited institution ### Are there any additional fees or expenses? There are no extra fees or taxes for our courses. The price you see on this page is the maximum you’ll pay us. However, you may need to obtain required software. We’ll help you get set up with a free trial of paid software prior to the class. Most of our coding classes utilize freely-available open-source software. For most of our design and motion graphics courses, we will help you get set up with a free trial of Adobe Creative Cloud. If you attend the course in-person, we will have a computer already set up for you with all of the required software for no additional cost. ### Do you offer any discounts for this course? We don’t currently offer discounts as we do our best to affordably prices our courses. Take this course as part of a certificate program and save: AI Marketing Certificate Program Online Price: $6,995 | Hours: 300 Hours ## Pricing **Tuition:** $425