# Social Media Content Marketing: Blogs & X (Twitter) Course Online

100% online training with expert live support

Canonical URL: <https://vdci.edu/courses/social-media-content-marketing-blogs-x-twitter-course-online>

## Overview

Learn how to develop engaging written content for X (formerly Twitter), blogs, and other text-focused social media platforms in a self-paced format. This course covers the basics of content marketing, including platform-specific writing approaches, audience connection techniques, and ways to define a clear brand voice. You will also explore cross-platform blogging practices, track emerging trends, and learn how to incorporate written content effectively into a broader digital marketing strategy.

## What you'll learn

- Core principles of content marketing and how they apply to written media
- Setting clear goals and choosing meaningful metrics to measure success
- Building and reinforcing a brand identity through written content
- Writing and promotion strategies tailored for X, formerly known as Twitter
- Creating, publishing, and distributing blog content effectively

## Curriculum

#### Introduction to X (Twitter)

- Introduction to X (Twitter)
- X (Twitter) Today
- Features Overview
- Understanding the algorithm

#### Hashtags and Topics

- Trends and Topics
- Hashtags 101
- Hashtag types
- Hashtag Research
- Insights and analytics

#### Research and Content Strategy

- Paid advertising on X (Twitter)
- Ad analytics
- Analyze the competition
- Determining a brand voice
- Content strategy
- Content cadence and scheduling

#### Importance of Blogging

- Introduction to blogging
- Choosing the right blog platform
- Storytelling strategies
- Understanding evergreen content
- Creating paid content

## Pricing

**Tuition:** $425