# SEO Bootcamp Online Organic visibility, from keyword research to site audit. Canonical URL: ## Overview Search engine optimization determines whether a business is found when someone searches for what it offers, and the mechanics are learnable rather than mysterious. This course starts with how search engines crawl, index, and rank content, then moves into keyword research using tools such as Semrush to find terms with genuine commercial intent, and competitive analysis to understand what is already ranking and why. From there you work through on-page optimization including meta tags, internal linking, and sitemaps; content written for search intent at each stage of the buying journey; technical considerations such as site structure, rich snippets, and mobile performance; and off-page work including backlink strategy and content promotion. The course also covers YouTube and video SEO, and closes with full site audits so you can measure performance and identify what to fix next. ## What you'll learn - Understand how search engines crawl, index, and rank content - Conduct keyword research with Semrush to find high-intent terms - Run competitive analysis to refine keyword targeting - Write SEO-friendly content matched to search intent and the buying journey - Implement on-page SEO: meta tags, internal linking, and sitemaps - Apply technical SEO including site structure, rich snippets, and mobile optimization - Build backlinks and promote content off-page - Optimize video for YouTube and conduct full SEO audits ## FAQ ### Who is the target audience for this course? SEO Bootcamp is a good fit for: Marketers responsible for organic traffic and search performance. Business owners who want to be found without paying for every click. Content writers and web developers who need SEO fundamentals. ### Is this course open to beginners? Yes, this course is open to beginners. Students must be comfortable using a computer. No other prior knowledge is required. ### Do you offer payment plans or student financing for this course? This course does not qualify for payment plans or student financing. See our Payment Options FAQ to find related programs that qualify. ### What is the cancellation and refund policy for this single course? For this course, you are entitled to a 90% refund (your payment less the nonrefundable 10% registration fee) within 30 days of purchase if you have not accessed the course materials. ### What’s included with my tuition? A hands-on learning experience working on projects and exercises, which is proven to boost comprehension, retention, and engagement Expert instructors who are industry professionals and experienced educators that are driven to help you succeed Expert support with answers to your questions from real instructors throughout your learning journey Top-notch curricula that have been tried and tested over many years and are consistently improved for an optimal learning experience 30-day access to class recordings to review material at your own pace A certificate of completion to verify your accomplishment The confidence of learning at an accredited institution ### Are there any additional fees or expenses? There are no extra fees or taxes for our courses. The price you see on this page is the maximum you’ll pay us. However, you may need to obtain required software. We’ll help you get set up with a free trial of paid software prior to the class. Most of our coding classes utilize freely-available open-source software. For most of our design and motion graphics courses, we will help you get set up with a free trial of Adobe Creative Cloud. If you attend the course in-person, we will have a computer already set up for you with all of the required software for no additional cost. ### Do you offer any discounts for this course? We don’t currently offer discounts as we do our best to affordably prices our courses. Take this course as part of a certificate program and save: AI Marketing Certificate Program Online Price: $6,995 | Hours: 300 Hours ## Pricing **Tuition:** $650