# LinkedIn Marketing Course Online

100% online training with expert live support

Canonical URL: <https://vdci.edu/courses/linkedin-marketing-course-online>

## Overview

This self-paced course centers on LinkedIn as a powerful platform for professional visibility and business growth. You'll learn how to create meaningful content, take advantage of advanced search and discovery tools, and use LinkedIn’s advertising options to broaden your reach. The course also examines current social media marketing trends and helps you shape a LinkedIn strategy aligned with your specific goals.

As you move through the lessons, you'll refine your personal profile, craft posts that resonate with your target audience, and evaluate results using LinkedIn’s marketing and analytics features.

## What you'll learn

- Get familiar with LinkedIn’s platform and navigation
- Improve and strategically use your personal LinkedIn profile
- Set up and manage a LinkedIn company page
- Plan and run paid LinkedIn advertising campaigns

## Curriculum

#### Introduction to LinkedIn

- History of LinkedIn
- Overview of LinkedIn and Its Benefits
- LinkedIn Today
- LinkedIn Trend Report
- LinkedIn Search Features

#### Leveraging Your Personal LinkedIn Profile

- Building an All Star Profile
- Networking and Connecting with Industry Leaders
- Best practices for Using LinkedIn to Advance Your Career
- Profile Analytics

#### Creating a Company Page on LinkedIn

- Overview of Creating a LinkedIn Company Page
- Building and Managing a Company Page
- Best Practices for Creating an Engaging Company Page
- Company Page Analytics

#### Paid Advertising with LinkedIn

- Overview of LinkedIn's Advertising Platform
- Targeting Options and Creating Effective Ad Campaigns
- Measuring the Success of Your Ads and Optimizing for Results
- Best practices for Creating Engaging Ad Content

## Pricing

**Tuition:** $425