# LinkedIn Marketing Bootcamp Online The B2B channel, used deliberately. Canonical URL: ## Overview LinkedIn works differently from other social platforms because the audience arrives in a professional frame of mind, which changes what content performs and what advertising is worth. This course covers the platform as a marketing channel, starting with optimizing a personal profile so it functions as a credibility asset, then building and managing a company page that gives a business a presence worth following. You also work with LinkedIn's advanced search features for finding and reaching specific professional audiences, content strategy suited to the platform's tone, and paid advertising including campaign objectives, targeting by role and industry, and measurement. The course concludes with a comprehensive LinkedIn marketing plan covering profile, page, content, and paid campaign strategy. ## What you'll learn - Navigate LinkedIn as a marketing platform - Optimize a personal profile as a professional credibility asset - Create and manage a LinkedIn company page - Use advanced search to find and reach specific audiences - Develop content strategy suited to a professional audience - Launch paid LinkedIn campaigns with role and industry targeting - Measure campaign performance and marketing success ## FAQ ### Who is the target audience for this course? LinkedIn Marketing Bootcamp is a good fit for: B2B marketers who need to reach a professional audience. Consultants, recruiters, and business developers building a presence. Business owners marketing to other businesses. ### Is this course open to beginners? Yes, this course is open to beginners. Students must be comfortable using a computer. No other prior knowledge is required. ### Do you offer payment plans or student financing for this course? This course does not qualify for payment plans or student financing. See our Payment Options FAQ to find related programs that qualify. ### What is the cancellation and refund policy for this single course? For this course, you are entitled to a 90% refund (your payment less the nonrefundable 10% registration fee) within 30 days of purchase if you have not accessed the course materials. ### What’s included with my tuition? A hands-on learning experience working on projects and exercises, which is proven to boost comprehension, retention, and engagement Expert instructors who are industry professionals and experienced educators that are driven to help you succeed Expert support with answers to your questions from real instructors throughout your learning journey Top-notch curricula that have been tried and tested over many years and are consistently improved for an optimal learning experience 30-day access to class recordings to review material at your own pace A certificate of completion to verify your accomplishment The confidence of learning at an accredited institution ### Are there any additional fees or expenses? There are no extra fees or taxes for our courses. The price you see on this page is the maximum you’ll pay us. However, you may need to obtain required software. We’ll help you get set up with a free trial of paid software prior to the class. Most of our coding classes utilize freely-available open-source software. For most of our design and motion graphics courses, we will help you get set up with a free trial of Adobe Creative Cloud. If you attend the course in-person, we will have a computer already set up for you with all of the required software for no additional cost. ### Do you offer any discounts for this course? We don’t currently offer discounts as we do our best to affordably prices our courses. Take this course as part of a certificate program and save: AI Marketing Certificate Program Online Price: $6,995 | Hours: 300 Hours ## Pricing **Tuition:** $425