# Google Analytics Bootcamp Online GA4 setup, reporting, and dashboards that inform decisions. Canonical URL: ## Overview Google Analytics 4 is the standard for web and app measurement, and its event-based data model works differently enough from earlier versions that prior familiarity does not carry over cleanly. This course covers GA4 from account and property setup through filters, goals, and ecommerce tracking, so the data arriving in your reports is accurate before you start drawing conclusions from it. You then learn to navigate and interpret the audience, acquisition, behavior, and conversion reports, build measurement plans tied to business objectives rather than to whatever is easy to count, and create custom dashboards and shared reports that stakeholders will actually read. The course also covers UTM parameters for campaign attribution across platforms and building remarketing audiences from analytics data, closing on how to turn these insights into optimization decisions. ## What you'll learn - Understand web analytics fundamentals and the GA4 data model - Set up and configure GA4 accounts, properties, filters, and goals - Implement ecommerce and event tracking - Interpret audience, acquisition, behavior, and conversion reports - Build measurement plans tied to business objectives - Create custom dashboards and shared reports for stakeholders - Track campaign performance across platforms with UTM parameters - Build remarketing audiences and act on data insights ## FAQ ### Who is the target audience for this course? Google Analytics Bootcamp is a good fit for: Marketers accountable for reporting on performance. Business owners who want to understand what their website data means. Anyone moving into an analytics or marketing operations role. ### Is this course open to beginners? Yes, this course is open to beginners. Students must be comfortable using a computer. No other prior knowledge is required. ### Do you offer payment plans or student financing for this course? This course does not qualify for payment plans or student financing. See our Payment Options FAQ to find related programs that qualify. ### What is the cancellation and refund policy for this single course? For this course, you are entitled to a 90% refund (your payment less the nonrefundable 10% registration fee) within 30 days of purchase if you have not accessed the course materials. ### What’s included with my tuition? A hands-on learning experience working on projects and exercises, which is proven to boost comprehension, retention, and engagement Expert instructors who are industry professionals and experienced educators that are driven to help you succeed Expert support with answers to your questions from real instructors throughout your learning journey Top-notch curricula that have been tried and tested over many years and are consistently improved for an optimal learning experience 30-day access to class recordings to review material at your own pace A certificate of completion to verify your accomplishment The confidence of learning at an accredited institution ### Are there any additional fees or expenses? There are no extra fees or taxes for our courses. The price you see on this page is the maximum you’ll pay us. However, you may need to obtain required software. We’ll help you get set up with a free trial of paid software prior to the class. Most of our coding classes utilize freely-available open-source software. For most of our design and motion graphics courses, we will help you get set up with a free trial of Adobe Creative Cloud. If you attend the course in-person, we will have a computer already set up for you with all of the required software for no additional cost. ### Do you offer any discounts for this course? We don’t currently offer discounts as we do our best to affordably prices our courses. Take this course as part of a certificate program and save: AI Marketing Certificate Program Online Price: $6,995 | Hours: 300 Hours ## Pricing **Tuition:** $650