# Google Ads Course Online

100% online training with expert live support

Canonical URL: <https://vdci.edu/courses/google-ads-course-online>

## Overview

This self-paced course provides a comprehensive introduction to Google Ads and the core principles of paid advertising. You will learn how to plan, build, and manage effective campaigns while gaining insight into the strategies that drive clicks, conversions, and brand awareness. This course is well-suited for marketers and business owners who want to expand their reach through proven advertising methods.

## What you'll learn

- Introduction to Google Ads and paid search fundamentals
- Setting up and managing a Google Ads account
- Developing effective keyword strategies
- Using match types to control ad visibility and targeting
- Understanding bidding strategies and budget control
- How the Google Ads auction operates
- Writing ads designed to drive conversions
- Landing page best practices for paid campaigns
- Setting up call tracking and conversion tracking
- Navigating and working within the Google Ads interface
- Optimizing campaigns to improve performance and results
- Using remarketing for Search and Display campaigns
- Applying automation to streamline campaign management
- Creating and managing display advertising with Google Ads

## Curriculum

### Section I

#### Introduction to Google Ads

- What is Google Ads?
- Google Ads Terminology
- The Role of Google Ads
- Understanding the Google Network
- How Paid Search Works
- The Pillars of Google Ad Success

#### Keyword Research

- What is Keyword?
- Different Types of Keywords
- What is Keyword Research
- Keyword Research Methodology
- How to Choose the Right Keywords to Target

#### Creating a Google Ads Account

- What is a Campaign?
- Campaign Types
- Campaign Goals
- Naming Your Campaign
- Choosing Campaign Types
- Location Targeting
- Languages
- Budget
- Delivery Method
- Bid Strategies: Manual vs Automated

#### Keyword Match Types

- What are match types?
- How to use match types

#### Ad Creation

- What is an Ad Group?
- The Goal of Your Ads
- Anatomy of a Text Ad
- How to Write Compelling Descriptions
- Introduction to Call to Actions
- How to Test Your Ads
- Ad Policies to Comply With
- Ad Extensions

#### Ad Rank & Quality Score

- What is Quality Score?
- How Quality Score Affects Your Campaigns
- Quality Score Factors
- Understanding the Ads Auction
- What is Ad Rank?
- How Ad Rank Works

#### Landing Pages

- What is a Landing Page
- Landing Page Use Cases
- Types of Landing Pages
- Steps to Building High Converting Landing Pages

#### Conversion Tracking

- What is a Conversion?
- What is Conversion Tracking?
- Different Types of Conversions to Track
- Steps to Setting Up Conversion Tracking
- Linking Google Accounts

#### Overview of Google Ads Dashboard

### Section II

#### Campaign Optimization

- Understanding Reports in Google Ads
- Analyzing Reports in Google Ads
- Analyzing & Optimizing Campaign Performance
- Data Segmentation
- Bid Management

#### Account Automation

- What is Automation?
- When to Automate Your Account?
- Steps to Automating Your Account?

#### Audience Targeting

- Understand what audience targeting is
- A look at the different types of audience targeting
- How to setup audience targeting

#### Remarketing with Google Ads

- Introduction to Remarketing
- Types of Remarketing
- Why you need Remarketing
- Developing your Remarketing Strategy
- Installing your Remarketing Code
- Launching a Remarketing Campaign

#### Display Advertising with Google Ads

- Introduction to Display Advertising
- Understanding the Display Network
- Bidding Strategies for Display
- Targeting via the Display Network
- Ad Formats
- Display Campaign Management

## Pricing

**Tuition:** $650