# Google Ads Bootcamp Online Profitable paid search, from account setup to remarketing. Canonical URL: ## Overview Google Ads Bootcamp covers paid search from the ground up. You start with how the Google Ads auction actually works, because bidding decisions make little sense until you understand what determines placement and cost. From there you set up and structure an account properly, develop keyword strategy, and use match types deliberately to control who sees an ad rather than paying for irrelevant clicks. The course then covers writing ads that convert and the landing page practices that keep a click from being wasted, along with bidding strategies, automation, and budget management. Conversion and call tracking receive close attention, since a campaign that cannot be measured cannot be improved. You also work through Display campaigns, audience targeting, and remarketing, finishing able to launch and manage campaigns that produce a return rather than simply spending a budget. ## What you'll learn - Understand how the Google Ads auction determines placement and cost - Set up and structure a Google Ads account correctly - Develop keyword strategy and use match types to control reach - Write ads that convert and build effective landing pages - Choose bidding strategies and manage budgets - Set up call and conversion tracking - Run Display campaigns with audience targeting - Build remarketing campaigns and apply automation ## FAQ ### Who is the target audience for this course? Google Ads Bootcamp is a good fit for: Marketers who manage or want to manage paid search budgets. Business owners running their own advertising. Anyone moving into a paid media or PPC specialist role. ### Is this course open to beginners? Yes, this course is open to beginners. Students must be comfortable using a computer. No other prior knowledge is required. ### Do you offer payment plans or student financing for this course? This course does not qualify for payment plans or student financing. See our Payment Options FAQ to find related programs that qualify. ### What is the cancellation and refund policy for this single course? For this course, you are entitled to a 90% refund (your payment less the nonrefundable 10% registration fee) within 30 days of purchase if you have not accessed the course materials. ### What’s included with my tuition? A hands-on learning experience working on projects and exercises, which is proven to boost comprehension, retention, and engagement Expert instructors who are industry professionals and experienced educators that are driven to help you succeed Expert support with answers to your questions from real instructors throughout your learning journey Top-notch curricula that have been tried and tested over many years and are consistently improved for an optimal learning experience 30-day access to class recordings to review material at your own pace A certificate of completion to verify your accomplishment The confidence of learning at an accredited institution ### Are there any additional fees or expenses? There are no extra fees or taxes for our courses. The price you see on this page is the maximum you’ll pay us. However, you may need to obtain required software. We’ll help you get set up with a free trial of paid software prior to the class. Most of our coding classes utilize freely-available open-source software. For most of our design and motion graphics courses, we will help you get set up with a free trial of Adobe Creative Cloud. If you attend the course in-person, we will have a computer already set up for you with all of the required software for no additional cost. ### Do you offer any discounts for this course? We don’t currently offer discounts as we do our best to affordably prices our courses. Take this course as part of a certificate program and save: AI Marketing Certificate Program Online Price: $6,995 | Hours: 300 Hours ## Pricing **Tuition:** $650