# Facebook Marketing Bootcamp Online Meta advertising, from Business Manager to tracked conversions. Canonical URL: ## Overview Facebook Marketing Bootcamp covers the platform as an advertising system, which is where most of its value to a business now sits. You begin with organic foundations, including business pages, Groups, content that earns interaction, and how the algorithm decides what gets distributed. That grounding matters because paid performance depends heavily on creative that people actually respond to. The bulk of the course covers Meta Business Manager and Ads Manager: campaign objectives, audience targeting and custom audiences, budget and bidding, and creative testing. Conversion tracking is handled properly through the Facebook Pixel, so you can attribute results rather than guess, and Shopify integration is covered for ecommerce. You finish with a complete campaign strategy project spanning objective, audience, creative, budget, and measurement. ## What you'll learn - Set up and manage a Facebook business page and Groups - Understand how the Facebook algorithm distributes content - Create content that earns interaction and expands reach - Navigate Meta Business Manager and Ads Manager - Build targeted and custom audiences for ad campaigns - Install and use the Facebook Pixel for conversion tracking - Integrate Shopify for ecommerce advertising - Develop a complete campaign strategy with budget and measurement ## FAQ ### Who is the target audience for this course? Facebook Marketing Bootcamp is a good fit for: Marketers who run or want to run paid social campaigns. Business owners advertising directly to customers on Meta platforms. Ecommerce sellers connecting Shopify to Facebook advertising. ### Is this course open to beginners? Yes, this course is open to beginners. Students must be comfortable using a computer. No other prior knowledge is required. ### Do you offer payment plans or student financing for this course? This course does not qualify for payment plans or student financing. See our Payment Options FAQ to find related programs that qualify. ### What is the cancellation and refund policy for this single course? For this course, you are entitled to a 90% refund (your payment less the nonrefundable 10% registration fee) within 30 days of purchase if you have not accessed the course materials. ### What’s included with my tuition? A hands-on learning experience working on projects and exercises, which is proven to boost comprehension, retention, and engagement Expert instructors who are industry professionals and experienced educators that are driven to help you succeed Expert support with answers to your questions from real instructors throughout your learning journey Top-notch curricula that have been tried and tested over many years and are consistently improved for an optimal learning experience 30-day access to class recordings to review material at your own pace A certificate of completion to verify your accomplishment The confidence of learning at an accredited institution ### Are there any additional fees or expenses? There are no extra fees or taxes for our courses. The price you see on this page is the maximum you’ll pay us. However, you may need to obtain required software. We’ll help you get set up with a free trial of paid software prior to the class. Most of our coding classes utilize freely-available open-source software. For most of our design and motion graphics courses, we will help you get set up with a free trial of Adobe Creative Cloud. If you attend the course in-person, we will have a computer already set up for you with all of the required software for no additional cost. ### Do you offer any discounts for this course? We don’t currently offer discounts as we do our best to affordably prices our courses. Take this course as part of a certificate program and save: AI Marketing Certificate Program Online Price: $6,995 | Hours: 300 Hours ## Pricing **Tuition:** $650