# Content Marketing Course Online

100% online along with live, expert support

Canonical URL: <https://vdci.edu/courses/content-marketing-course-online>

## Overview

Explore the dynamic world of content marketing in this self-paced course. Learn key approaches for creating, distributing, and evaluating content that builds brand awareness and increases engagement. Through practical instruction and expert guidance, you will develop the skills to use content strategically to reach and grow your audience.

## What you'll learn

- Learn effective content marketing strategies and solutions
- Build an understanding of content curation and industry best practices
- Create a plan to promote, measure, and refine your content for better results

## Curriculum

### Content Marketing

#### Introduction to Content Marketing

- What is content marketing
- The Role of content marketing
- Planning your content strategy
- Creating a content calendar

#### Content Creation

- The different types of content
- Mapping content to buying stages
- Utilizing content curation
- Content creation best practices

#### Content Promotion

- Content promotion best practices

#### Content Measurement

- Why you need to promote your content
- Where to promote your content
- Creating a content promotion plan 

- How to measure the success of your content marketing
- KPIs for content marketing
- Identifying opportunities to maximize results

## Pricing

**Tuition:** $325