# Content Marketing Bootcamp Online

Content that moves the needle, not content for its own sake.

Canonical URL: <https://vdci.edu/courses/content-marketing-bootcamp>

## Overview

Content Marketing Bootcamp covers how content is used to build an audience and generate business results. You work through content strategy and the practical difference between creating content and curating it, along with the editorial habits that make a content program sustainable rather than a burst of activity that stalls after a month. The emphasis throughout is on content that serves a defined audience and a defined goal.

Distribution and measurement get equal weight, because content nobody sees has no value regardless of its quality. You learn how to promote content across channels, which metrics distinguish content that is working from content that merely exists, and how to use that data to adjust. You finish with a complete content marketing plan and original content assets, plus a framework for tracking and optimizing them over time.

## What you'll learn

- Develop a content marketing strategy tied to business goals
- Understand content curation and editorial best practices
- Produce original content assets for a defined audience
- Build a distribution plan across owned and earned channels
- Identify the metrics that show whether content is working
- Track performance with analytics tools
- Optimize a content program based on what the data shows

## FAQ

### Who is the target audience for this course?

Content Marketing Bootcamp is a good fit for: Marketers responsible for blogs, newsletters, or social content. Business owners building an audience through content. Writers and creators who want to connect content to business outcomes.

### Is this course open to beginners?

Yes, this course is open to beginners. Students must be comfortable using a computer. No other prior knowledge is required.

### Do you offer payment plans or student financing for this course?

This course does not qualify for payment plans or student financing. See our Payment Options FAQ to find related programs that qualify.

### What is the cancellation and refund policy for this single course?

For this course, you are entitled to a 90% refund (your payment less the nonrefundable 10% registration fee) within 30 days of purchase if you have not accessed the course materials.

### What’s included with my tuition?

A hands-on learning experience working on projects and exercises, which is proven to boost comprehension, retention, and engagement Expert instructors who are industry professionals and experienced educators that are driven to help you succeed Expert support with answers to your questions from real instructors throughout your learning journey Top-notch curricula that have been tried and tested over many years and are consistently improved for an optimal learning experience 30-day access to class recordings to review material at your own pace A certificate of completion to verify your accomplishment The confidence of learning at an accredited institution

### Are there any additional fees or expenses?

There are no extra fees or taxes for our courses. The price you see on this page is the maximum you’ll pay us. However, you may need to obtain required software. We’ll help you get set up with a free trial of paid software prior to the class. Most of our coding classes utilize freely-available open-source software. For most of our design and motion graphics courses, we will help you get set up with a free trial of Adobe Creative Cloud. If you attend the course in-person, we will have a computer already set up for you with all of the required software for no additional cost.

### Do you offer any discounts for this course?

We don’t currently offer discounts as we do our best to affordably prices our courses. Take this course as part of a certificate program and save: AI Marketing Certificate Program Online Price: $6,995 | Hours: 300 Hours

## Pricing

**Tuition:** $325