# AI for Marketing Course Online

AI across the whole marketing stack, with the licensing rules that govern it.

Canonical URL: <https://vdci.edu/courses/ai-for-marketing>

## Overview

AI for Marketing covers the major platforms a marketer now works with, including Claude, GPT, and Gemini for copy and analysis, and Firefly, Midjourney, OpenAI image generation, and Imagen for visual assets. The emphasis is on choosing appropriately: these tools differ in speed, output quality, tone, and licensing terms, and the right choice depends on the channel and the brief rather than on habit.

Practically, the course covers prompt engineering for reliable output, building brand voice systems so generated copy sounds like the brand rather than like a model, and applying AI across SEO, paid search, content, social, email, and analytics. It also addresses commercial licensing, indemnification, disclosure norms, bias checks, and brand safety, which matter as soon as output goes to a client. You finish with a complete AI campaign portfolio including a moodboard, an ad-creative library, and documented prompt patterns.

## What you'll learn

- Select the right AI platform for each marketing task and channel
- Write and refine prompts that produce reliable, on-brief output
- Build brand voice systems so generated copy stays on-brand
- Apply AI across SEO, SEM, content, social, email, and advertising
- Generate and refine visual assets with AI image models
- Measure the impact of AI-assisted marketing on KPIs and ROI
- Apply commercial licensing, indemnification, and disclosure rules
- Produce an AI campaign portfolio with documented prompt patterns

## FAQ

### Who is the target audience for this course?

AI for Marketing is a good fit for: Marketers who want to use AI properly rather than experimentally. Agencies and freelancers producing client-facing AI-assisted work. Business owners producing marketing content at volume.

### Is this course open to beginners?

Yes, this course is open to beginners. Students must be comfortable using a computer. No other prior knowledge is required.

### Do you offer payment plans or student financing for this course?

This course does not qualify for payment plans or student financing. See our Payment Options FAQ to find related programs that qualify.

### What is the cancellation and refund policy for this single course?

For this course, you are entitled to a 90% refund (your payment less the nonrefundable 10% registration fee) within 30 days of purchase if you have not accessed the course materials.

### What’s included with my tuition?

A hands-on learning experience working on projects and exercises, which is proven to boost comprehension, retention, and engagement Expert instructors who are industry professionals and experienced educators that are driven to help you succeed Expert support with answers to your questions from real instructors throughout your learning journey Top-notch curricula that have been tried and tested over many years and are consistently improved for an optimal learning experience 30-day access to class recordings to review material at your own pace A certificate of completion to verify your accomplishment The confidence of learning at an accredited institution

### Are there any additional fees or expenses?

There are no extra fees or taxes for our courses. The price you see on this page is the maximum you’ll pay us. However, you may need to obtain required software. We’ll help you get set up with a free trial of paid software prior to the class. Most of our coding classes utilize freely-available open-source software. For most of our design and motion graphics courses, we will help you get set up with a free trial of Adobe Creative Cloud. If you attend the course in-person, we will have a computer already set up for you with all of the required software for no additional cost.

### Do you offer any discounts for this course?

We don’t currently offer discounts as we do our best to affordably prices our courses. Take this course as part of a certificate program and save: AI Marketing Certificate Program Online Price: $6,995 | Hours: 300 Hours

## Pricing

**Tuition:** $975