# AI for Marketing Course Online 100% online training with expert live support Canonical URL: ## Overview Examine how AI is reshaping modern marketing in this comprehensive self-paced course. Start by developing a strong foundation in artificial intelligence, machine learning, and deep learning, and explore how these technologies influence today’s marketing environment. Learn how AI is applied across content creation, advertising, social media, email marketing, SEO, and SEM. Gain hands-on experience with widely used AI platforms such as ChatGPT, IBM Watson, Salesforce Einstein, and Google tools, while learning how to assess results using performance metrics and return on investment analysis. Through real-world examples and a final capstone project, you will put your skills into practice by creating an AI-driven marketing strategy that solves realistic marketing challenges. ## What you'll learn - Leverage AI-based approaches to plan and execute marketing campaigns - Apply AI across SEO, SEM, content creation, advertising, and analytics workflows - Evaluate and measure the real-world impact of AI-powered marketing initiatives - Complete a capstone project that demonstrates your skills and practical application ## Prerequisites Students should have a basic understanding of marketing, including traditional marketing terms and techniques, SEO, social media marketing, and analytics. ## Curriculum #### Section 1: Introduction to AI - What are AI and Machine Learning? - History of AI - Types of AI: Narrow AI vs. General AI - Basics of Machine Learning and Deep Learning #### Section 2: AI in Marketing - Role of AI in Marketing - Benefits of Using AI in Marketing - Key AI Marketing Applications - Current Trends #### Section 3: AI Platforms - What is an AI Platform? - Types of AI Platforms - Popular AI Platforms (ChatGPT, IBM Watson, Salesforce Einstein, Google...) - Comparison of AI Platforms #### Section 4: AI in Content Marketing - AI Role in Content Creation - AI Role in Content Optimization - Sentiment Analysis and Content Optimization - AI-Driven Content Recommendations #### Section 5: Chatbots and Virtual Assistants - Building AI-Powered Chatbots - Use Cases for Chatbots in Customer Service Marketing/Sales - Popular Tools for Chatbot Development (Dialogflow, Microsoft Bot Framework) #### Section 6: AI in Advertising - Basics of Programmatic Advertising - AI's Role in Real-Time Bidding - Platforms for Programmatic Advertising - AI for Personalized Ad Targeting - What is Dynamic Creative Optimization? - Top Dynamic Creative Optimization Tools #### Section 7: AI in Social Media Marketing - AI Tools for Social Media Monitoring - Sentiment Analysis and Trend Prediction - Automation in Social Media - Using AI for Social Media Ad Targeting - Case Studies and Best Practices #### Section 8: AI in Email Marketing - AI for Email Content Personalization - Predictive Analytics for Email Marketing - Tools for AI-Driven Email Marketing - Automating Email Workflows - A/B Testing and Optimization Using AI - Case Students and Best Practices #### Section 9: AI in SEO - Benefits of Using AI in SEO - Keyword Analysis - On-Page SEO - Content Recommendations & Creation - Content Optimization - Technical SEO - User Experience (UX) and Engagement - Link Building and Analysis - Local SEO - AI SEO Tools #### Section 10: AI in SEM - Role of AI in SEM - Keyword Research and Optimization - Ad Creation and Optimization - Bid Management - Audience Targeting - Performance Analysis and Reporting - AI SEM Tools #### Section 11: Measuring and Evaluating AI Impact - Key Performance Indicators for AI in Marketing - Measuring ROI of AI Initiatives - Using AI with Campaign Analytical Tools and Dashboards #### Section 12: Case Studies and Real-World Applications - AI Marketing Success Stories - Lessons Learned - Future Trends and Innovations #### Section 13: Capstone Project - Project: Developing an AI-Driven Marketing Strategy - Define Objectives and Goals - Collect and Preprocess Data - Apply AI Techniques to Solve Marketing Problems - Present Findings and Strategic Recommendations ## Instructors ### Reid Johnson — Instructor Reid isn't just someone who knows CAD and BIM; he's a licensed architect and contractor who deeply integrates these technologies into every facet of his career. His hands-on experience as a practitioner building real-world projects provides him with an invaluable understanding of how BIM and CAD streamline workflows and enhance design. This practical foundation led him to Autodesk, where he shared his expertise, helping others effectively leverage these powerful tools. Throughout his professional journey, Reid also dedicates himself to education, consistently teaching university courses and shaping the next generation of design professionals by equipping them with essential CAD skills. His unique blend of practical experience, industry knowledge gained at Autodesk, and passion for teaching positions Reid as a true specialist in BIM and CAD technology, capable of bridging the gap between theory and real-world application. **Credentials:** - Autodesk Fusion Certified User - Autodesk Revit Certified Professional - Autodesk Certified Instructor - Licensed Architect - Licensed General Contractor ### David Nguyen — Instructor David is the AEC Software Specialist at VDCI, with a Bachelor of Science in Construction Management and an Associate’s degree of science in Drafting and General Design from ITT Technical Institute. A San Diego native with over 12 years working in the Design Industry and construction industry, David brings his construction and design expertise to help all students achieve their goals in the field. Outside of his professional life, David loves attending concerts, festivals, playing his guitar and restoring and repairing all types of vehicles. **Credentials:** - OSHA 30 hr. Construction Safety Certified - Construction Software: SketchUp, Bluebeam Revu, Autodesk Suite (AutoCAD, Fusion, REVIT) - Mechanical Software: PTC CREO Parametric, Solidworks, MasterCAM ## Pricing **Tuition:** $975